Digital Media Marketing Excellence

Our Syllabus

Our Syllabus

Our whole syllabus is divided into 4 parts. We call them the 4 Ms.

Section 1 : Web Creation

Learning on Web Creation covers Basics about the internet and topics on Website Creation including Making Free Websites / CMS / WordPress / Google Sites / Internet Concepts / Blogging / Domains / Hosting / Basics of SEO / Google Drive Concepts :

Topics in Section 1

  • Basic Web Concepts
  • Types of  Websites
  • Essentials for a Website
  • Domain Concepts (ICANN and Registration Legal Terms)
  • Domain Essentials
  • Choosing a Hosting
  • Hosting Essentials
  • Email ids on Domains
  • Google Essentials for a Website
  • Google Tools & Translate
  • Introduction to Google Sites.
  • Google Sites : Access, Visibility, Sharing
  • Introduction to WordPress
  • Introduction to Pages, Posts and Multi Media
  • Over view of Other CMS
  • Blogging Concepts
  • Basic SEO
  • Google Analytics Over View
  • Web Forwarding & Masking

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Section 2 : Web Management

Learning on Web Management covers topics on E-Commerce / SEO and Web Management including Google Analytics / International Selling via PayPal / EBay / Event Marketing / Higher Level SEO via Google Webmasters / Google Search Concepts / Alexa, the detailed list of topics to be covered are :

Topics in Section 2

  • Google Search Concepts (SEO Essentials)
  • Google Analytics
  • Organic Search Results
  • Google Indexing Server
  • Google Webmasters Setup
  • Basics of Ecommerce
  • Paypal and International Currencies
  • Online Photography Management
  • Ebay Concepts
  • Event Marketing Online
  • Event Ticketing Online
  • EsCrow Concepts
  • Paypal Alternatives
  • Payment Gateways
  • Sitemaps and Meta Tags
  • Alexa and Google Page Rank
  • Emailing and Spam Management
  • Reputation Management
  • Data Collection Google Forms

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Section 3 : Online Advertising and Social Media Marketing

Learning on Social Media / Google Ads covers topics on Social Media Marketing / Social Media Management & Engaging / Facebook Apps / Basics Google Ads / Generating Revenue Via Google AdSense / Facebook Ads / Facebook Page Management / Twitter Concepts / LinkedIn, the details of all the Topics Covered are given below :

Topics in Section 3

  • Basics of Social Media
  • Social Media Integration
  • Facebook App Creation
  • Facebook Ads
  • Facebook Pages
  • Facebook Resources
  • Twitter Concepts
  • LinkedIn Concepts
  • YouTube Concepts
  • Introduction to Google Ads
  • Google Adwords
  • Google Display Network
  • Google Search Ads
  • Google Plus Concepts
  • CPM & CPC Concepts
  • Revenue Generation Google Adsense & Alternatives
  • Bulk Email Marketing Techniques

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Section 4 : Mobile Apps Basic Creation and Management

Learning on basic concepts of Mobile Apps, in this section we do not including any coding concepts, the topics we cover are :

Topics in Section 4

  • Basics of Mobile Apps (Android)
  • Registering and Signing up on Google Play Store
  • Publishing Apps on Google Play Store
  • Installation of Android Studios
  • Management of of Apps and Android Device
  • Introduction to Google Chrome Cast.
  • Automated App Creation
  • Free App Making Tools
  • Servers for App Hosting
  • App promotions
  • Push Notification on Apps
  • Available tools for App Creation
  • Best Practices for Apps
  • Device Management
  • App Analytics
  • Multi Platform Hybrid Apps (Intro)